Vision provided sleek reception desks, VIP-class sofas, lounge seating, coffee tables, and minimalist lounge furniture — crafting a welcoming, premium environment that aligns with BMW’s luxury identity and offers a high-end customer experience.
For sales consultations and customer discussions, Vision installed refined tables and chairs with elegant finishes. These zones facilitate smooth customer interactions, car model presentations, and client service, while maintaining visual harmony with the showroom’s overall style.
Considering the need for parts storage, documentation, and service-area support, Vision supplied robust steel filing cabinets, partitioned storage units, and mobile pedestals — supporting organized inventory and efficient service workflows.
The 4S store now provides a seamless, premium-grade customer experience, from reception to lounge to showroom walkthrough.
Client-facing areas reflect BMW's brand image — elegant, trustworthy, high-end — enhancing customer perception and reinforcing brand value.
Administrative and service function areas remain efficient and highly organized, supporting back-end operations without compromising the showroom’s aesthetics.
The unified furniture solution demonstrates Vision’s ability to handle complex, mixed-use projects: combining showroom presentation, customer service, office work, and storage/service support into a cohesive environment.
This project showcases Vision’s capability to deliver turnkey, brand-level furniture solutions for automotive dealerships and high-end retail venues.
China-Shanghai
400 m²
